A congressional seat in Georgia now holds the title for the most expensive House race in United States history.
Republican Karen Handel and Democrat Jon Ossoff are vying for Georgia’s 6th Congressional District seat after Dr. Tom Price vacated the position to serve as the Health Secretary in Trump’s cabinet.
The district has long been blood red, but in November, two long-held Republican counties both turned blue. Both Cobb and Gwinnett “flipped,” which has Republicans worried and Democrats ready to spend.
But it isn’t just television ads. Ossoff has gone as far as to offer free Lyft rides for voters on Election Day and advertise on Korean radio stations and local television stations are rearranging scheduling to squeeze in more political advertisements. Karen Handel, on the other hand, has name recognition, involvement in the community, and a previous statewide office under her belt to help her.
Politico reports that, as of this weekend, candidates and outside groups “have aired or reserved more than $29.7 million worth of TV ads.”
The previously held record belonged to Florida in 2012 where $29.6 million was spent, but the $29.7 million mentioned in Georgia only includes television advertising – not mailers, radio advertisements or automated telephone calls.
So will money determine the election? And how high will it go over the next 5 weeks?